Privacy Policy
Fracture Building Consultancy (‘Fracture’/”we”/”us”) believe that internet privacy is important and that any personal information collected by us from you should be dealt with responsibly. Please read the following privacy policy to understand how we use and protect the personal information that you provide to us. Any changes to our privacy policy in the future will be posted to this website and, where appropriate, through
e-mail notification.
What information do we collect?
We collect information about you and your requirements when you connect with Fracture, engage with our website, with our communications or attend an event. We only collect information which is necessary, relevant and adequate for the purpose you are providing it for. Where you engage with us in a business context, we may collect the following information:
• Name and job title
• Contact information including email address
• Demographic information such as postcode, preferences and interests
• Information about your computer and about your visits to and use of the Fracture website (including your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation)
• Any other information that you choose to send to us
Because our website has Google Analytics, our website uses cookies. By using our website and agreeing to this policy, you consent to our use of cookies in accordance with the terms of this policy.
How do we use this information?
Fracture will only process information that is necessary for the purpose for which it has been collected. You will always have the option not to receive marketing communications from us (and you can withdraw your consent or object at any time). We will never send you unsolicited ‘junk’ email or share your personal information with anyone else who might. There are various ways in which we may use or process your personal information as detailed below.
Consent
Where you have provided your consent, we may use and process your information to contact you from time to time about events or information which we think may be of interest to you.
You can withdraw your consent at any time by contacting us on the details provided within the ‘How can I manage the information we hold about you’ section below or, in relation to any marketing messages you receive, by using the unsubscribe option included in those messages.
Contractual Performace
We may use and process your personal information where this is necessary to perform a contract with you and to fulfil and complete your instructions and other transactions entered into with us.
Legitimate Interests
We may use and process your personal information as set out below where it is necessary for us to carry out activities for which it is in our legitimate interests as a business to do so.
Processing necessary for us to respond to understanding customers’ needs
To undertake market analysis and research (including contacting you with client surveys) so that we can better understand you as a client and provide tailored information that we think you will be interested in. We will only send marketing communications to you if you have provided your consent for us to do so or which we have obtained in the ways mentioned in the paragraphs above.
Processing necessary for us to promote our business, brand and services and measure the reach and effectiveness of our campaigns
1. To send you marketing information from time to time after you have made an enquiry. We will only contact you with information about our own services (and in ways the law allows), which we believe to be relevant and informative. You have the right to object to us sending you this information at any time.
2. To contact you with targeted messages delivered online through social media and other platforms operated by other companies, unless you object. You may receive advertising based on information about you that we have provided to the platform or because, at our request, the platform has identified you as having similar attributes to the individuals whose details it has received from us. To find out more, please refer to the information provided in the help pages of the platforms on which you receive advertising from us.
3. To identify and record when you have received, opened or engaged with our website or electronic communications
Processing necessary for us to operate the administrative and technical aspects of our business efficiently and effectively
1. To verify the accuracy of information that we hold about you and create a better understanding of you as a client;
2. For network and information security purposes i.e. in order for us to take steps to protect your information against loss, damage, theft or unauthorised access;
3. To comply with a request from you in connection with the exercise of your rights (for example where you have asked us not to contact you for marketing purposes, we will keep a record of this on our suppression lists in order to be able to comply with your request);
4. To inform you of updates to our terms and conditions and policies.
How do we share this information?
We do not sell, distribute, lease or share your information with any third parties.
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
How long do we keep your information for?
We will not hold your personal information in an identifiable format for any longer than is necessary. If you are a client or otherwise have a relationship with us we will hold personal information about you for a longer period than if we have obtained your details in connection with a prospective relationship.
If we have a relationship with you, we hold your personal information to comply with legal requirements. We hold your personal information for this period to establish, bring or defend legal claims.
You exercise your right to have the information erased (where it applies) and we do not need to hold it in connection with any of the reasons permitted or required under the law.
How can I manage the information we hold about you?
You have the right as an individual to access your personal information we hold about you and make corrections if necessary. You also have the right to withdraw any consent you have previously provided and ask us to erase information we hold about you. If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect. You have the right to:
1. Ask for a copy of the information that we hold about you;
2. Withdraw your consent (where we rely on it);
3. Object to our use of your information (where we rely on our legitimate interests to use your personal information) provided we do not have any continuing lawful reason to continue to use and process the information. When we do rely on our legitimate interests to use your personal information for direct marketing, we will always comply with your right to object;
4. Erase your information (or restrict the use of it), provided we do not have any continuing lawful reason to continue to use and process that information.
How to exercise your rights
You can exercise the above rights and/or manage your information by contacting us using the details below:
Post: Fracture Building Consultancy, Maydene, Fore Street, Lelant, St Ives, Cornwall, TR26-3EQ
Email: Info@Fracturebc.co.uk
Phone: +44 (0) 7500 573 362
If you have any specific data protection concerns or a complaint, you can also address it to us via the contact details above.
If you are unsatisfied with the response, you have the right to lodge a complaint with a data protection regulator.
The details for the Information Commissioner’s Office, the data protection regulator in the UK, are below:
Cookies
‘Cookies’, which are small text files that are placed on your computer when you first visit the site, are used on this website. Cookies make it easier for you to use this website during future visits. They also allow us to monitor website traffic and to personalise the content of this website for you. Most browsers now recognise when a cookie is offered and permit you to refuse or accept it, although if you refuse to accept cookies you may not be able to use certain features of this website.